Il sito vince il premio Mediastars

Da Jacob Nielsen al San Raffaele, l’usabilità prima di tutto

Il premio Mediastars per l’usabilità al sito L'usabilità è definita dall'ISO (International Organisation for Standardisation) come “l'efficacia, l'efficienza e la soddisfazione con le quali determinati utenti raggiungono determinati obiettivi in determinati contesti”. In pratica definisce il grado di facilità e soddisfazione con cui si compie l'interazione tra l'uomo e, in questo caso specifico, il web.


Lo diceva già 12 anni addietro Jacob Nielsen, oggi guru dell’usabilità. "È l'usabilità a governare il Web. Se un cliente non riesce a trovare un prodotto non lo comprerà. Chi ha in mano il mouse decide tutto". Con questa affermazione l’informatico svedese introduceva gli esiti delle sue ricerche in un volume diventato testo di riferimento per tutti i progettisti del web, dando inizio a una vera e propria disciplina: la Web Usability. E ancora Nielsen: "L'usabilità funziona perché rivela come il mondo funziona. Una volta scoperto come l'utente interagisce con il tuo sito, allora sei nelle condizioni di fare meglio dei tuoi concorrenti".



La progettazione del nuovo sito del Gruppo romano curata nella parte tecnica dall’Agenzia DNSEE è passata attraverso uno studio accurato proprio della sua futura usabilità. “Sotto la direzione creativa di Renato Medini e Massimo Scognamiglio abbiamo lavorato”, spiega Emanuele Picone, Art Director dell’agenzia capitolina,  “per rendere il sito facile da usare senza richiedere all'utente di sottostare a una formazione specifica. Abbiamo cercato di rendere l'ambiente web attraente e amichevole per chi deve navigare con fluidità recuperando facilmente i contenuti”.

Del resto, direbbe Nielsen, gli utenti visitano un sito web per il contenuto. “Tutto il resto è scenografia. Lo scopo del design è permettere ai visitatori di arrivare al contenuto”.



E’ stato immaginato”, continua Picone “progettato, disegnato e costruito un sito arioso e capace di accompagnare l'utente in ogni percorso: sia esso un medico, un paziente, un ricercatore, uno studente, in un accesso multi target. Il premio Mediastars, uno dei più autorevoli riconoscimenti a livello nazionale per la realizzazione di campagne di Adv, Corporate Design e Comunicazione Multimediale di successo, è il riconoscimento tangibile della validità e dell’accuratezza di un lavoro svolto a più mani unitamente ai colleghi del San Raffaele”.

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